For most people, the only time they buy diamonds is when they want wedding or engagement rings. The smart way to go about this is to look for loose diamonds first and have them set later. You can inspect them for imperfections better, and maybe even get a better deal. However, you need to be meticulous when buying. It's easy to make mistakes and pay too much, or get stuck with an inferior diamond.
When looking at loose diamonds, you need to verify the diamond's value. You'll want to scrutinize each one for the four C's; carat weight, cut, clarity and color. But bear in mind that each diamond is unique, and it's rare for a single diamond to get two separate assessments with identical results. Ultimately, the value of a diamond is subjective, so you shouldn't be too obsessed looking for it's exact value.
The greatest diamond cut of all is the round brilliant cut. Thanks to the work of Marcel Tolkowsky, the proportions needed to get the most brilliance and fire out of a diamond were determined and popularized. Further innovations perfected Tolkowsky's measurements to optimize diamond's potential for brilliance.
The round brilliant cut is also the perennial favorite cut. In contrast, the popularity of fancy cuts are dependent on prevailing trends. Nowadays, people look for sparkle, so the heart, oval, and pear cuts are popular. However, the quality and value of a diamond relies on other factors. You can easily get a high value diamond of any cut - or low value, if you are not too careful.
So buy a diamond jewelry gift in the cut you really want. It may be a shape that captures your or your significant other's interest, or one that elicits special memories or feelings within you. If all you want is a large diamond, and you don't mind scratches, it's easy to get one for cheap. But even if you are buying cheap, you have to make your purchases carefully to avoid getting gypped.
When it comes time to set your loose diamond, it's safest to have it done by the same people who sold it to you. If you bring it to another jeweler, they won't want to be held responsible for any damage the diamond may incur during setting. If the seller won't guarantee their own diamonds, just forget them and look for a seller who does.
For most people, the only time they want diamonds is when they want wedding or engagement rings. The smart way to go about this is to get loose diamonds first and have them set later. The round brilliant cut is the established favorite cut. Different fancy cuts become popular in line with the current fads. However, the quality and value of a diamond relies on other factors. So buy a diamond jewelry gift with any cut you desire.
-Lorraine Jacobs
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